Developing holistic identities,
tangible in uniqueness.
Communication Strategy
Marketing Strategy
Brand Strategy
Zeitgeist Culture Advisory
MY BACKGROUND
My profession has taken me from Frankfurt via Munich to Berlin. Starting at the Frankfurter Allgemeine Zeitung, I quickly got involved in media, communication and marketing.
Afterwards, I gained extensive project experience at the strategy consultancy Nunatak, where digital strategies of large corporations were my bread and butter.
In my most recent role as Head of Marketing at project developer Artprojekt, I was responsible for marketing a wide range of ambitious brands and projects as well as for a team of six colleagues.
SELECTED CASES
BRAND REFINEMENT FOR A GERMAN BRAND MANUFACTURER OF HOUSEHOLD APPLIANCES
Brand- and communication analysis
Development of a contemporary brand model
Translation of the model into practice
INTERIMS MANAGEMENT OF GLOBAL MEDIA ANALYTICS FOR A LEADING BAVERAGE BRAND
Responsible for global owned + managed channels for ten months
Development of strategic recommendations for content creation and distribution
Status quo analysis of positioning, assets and target group and development of target picture
Translation of new positioning into a efficient and future-oriented brand
Design of new work processes around brand and publishing
REPOSITIONING AND REDESIGN OF
A SPECIAL INTEREST MAGAZINE
DEVELOPMENT AND OPERATION OF THE FOOD CAMPUS BERLIN BRAND
Development and set up of the Food Campus Brand and steering of involved agencies
Implementation of the brand online and offline
Management of operational communication and brand around the project
ELEVATED ECHO
ELEVATED ECHO
My newsletter "Elevated Echo" explores strategic challenges in marketing and communication which have the potential for an exciting difference in your environment.
Once a month, I write a deep dive article on a topic that has recently crossed my path, looking into backgrounds, case examples and solution approaches.
Sign up with your e-mail address and you will receive my articles in full and always on time in your mailbox.